April Fool’s! Sorry for those that believed this, I was taking part in and April Fool’s along with Kellogg’s. 😉
I don’t normally rant about things such as these as in the grand scheme they seem so trivial but reading this in The Sunday Mirror today made my blood boil. Apparently Eurocrats in Brussels are trying to ban Rice Krispie Squares from being called squares because they are in fact rectangular in shape. We are big fans of the Rice Krispie Square in this household, although I am still trying hard to forgive them for not making them gluten free anymore (another story) and it appears that Kellogg’s will either have to re-name the cereal bar or make the bars squarer at a cost of millions?
What is wrong with the World? How absurd is this? Surely we should be able to name products whatever we want to…but it seems that Kellogg’s tongue in cheek marketing campaign ‘it’s all lies, they’re not even square’ has backfired on them. Under a subsection of the ‘Poisson d’Avril amendment of 1958,which governs laws appertaining to the size and shape of food goods, Kellogg’s may be forced to change the shape of the popular cereal bar forever.
Excuse the pun, but this really takes the biscuit…where will this stop? EU legistations are getting out of hand and I am sick of it. Just leave us alone.
Anyway, according to the article Kellogg’s are going to fight this all the way to the cereals and snacks division, or the Tontos de Abril office, of the European Court of Human Rights because according to their legal team mathematically speaking all squares are actually a sub form of rectangles anyway!
What do you think? Do you think this is a step too far and it is time to make a stand against these ridiculous laws that the European Union are trying to force upon us?
I hope you realise that “Poisson d’Avril” translates as Fish of April, or in terms of the Sunday Mirror article an April Fool – I’m sure there’s a fish based pun about being caught hook, line and sinker ;o)
I did indeed know, actually the post I wrote was part of an April Fool’s! Sorry. 😀
It’s April fools day. The other story on the page described how penguins were getting champagne baths from keepers in a zoo.
Actually…the post I wrote was an April Fool’s too. Sorry. 😉
Oh for the love of Mike! Don’t they have more important issues to worry about rather than if it’s a “real” square or not?!
Oooo, sorry. As you now know it was all an April Fool’s. 🙂
They obviously have no sense of humour at all…
Haha..definitely none at all! 🙂