Did you start January on a diet? You’re not alone…

Following the trend of mums trying new diets at the start of the year to battle the excesses of the festive period, new research reveals that a third (34%) of mums admit to having tried a ‘quick fix’ diet already this year. However, for many, it appears it hasn’t been worth the effort, as it has had little impact on their overall weight loss.

Re setting the diet dial & living by the 80/20 rule

The research of 2,000 mums, carried out by AB Sugar reveals that the average amount of time stuck to a ‘quick fix’ diet is just two weeks; almost half (49%) admit they didn’t stick to their latest diet, almost half (47%) say they lost weight but didn’t manage to maintain it, and over three quarters (80%) admit to going back to their old eating habits when they ditch it.

Registered Dietician, Helen Bond, says, “There are many times throughout the year – including after an excessive Christmas, before a holiday or ahead of a special occasion – when some of us would like to lose those extra pounds. So it can be tempting to go for the ‘quick fix’ diet that promises to get us into shape in a few weeks, or start skipping meals to save calories and lose that weight. However, as our research shows, this short term, quick diet approach isn’t working.” Watch Helen’s top tips on maintaining a healthy balanced diet.

Dr Julian Cooper, Head of Food Science, AB Sugar: “For those wanting to achieve and maintain a balanced diet, one way to help is by taking a look at the nutritional labels which are on all pre-packaged food and drinks.”

Do you have a quick fix diet story?

Some more interesting stats:

  • Over a third of mums (34%) kicked off 2015 with a ‘quick fix’ diet and average time they stuck to it was just two weeks
  • Almost half (47%) say they have lost weight through a ‘quick fix’ diet but haven’t managed to maintain it, with 80% going back to their old eating habits
  • Three in five (60%) admit to skipping a meal to save calories – one in five say they skip breakfast
  • Mums advised by Registered Dietician, Helen Bond, to reset ‘diet dial’ and aim for 80/20 balance


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18 thoughts on “Mums urged to reset ‘diet dial’ and live by 80/20 rule

  1. I think its important to eat sensibley than do crash diets.

    Posted on March 15, 2015 at 7:35 pm
  2. I’m terrible with diets, they always start off well but never last.

    Posted on March 10, 2015 at 9:36 am
  3. I don’t do well with diets. I think a general change in lifestyle is needed in order to charge habits

    Posted on March 9, 2015 at 6:25 pm
  4. i tend to go on a health kick in spring…….love walking in the sun and eating salads

    Posted on March 9, 2015 at 9:41 am
  5. I am hopeless with diets, I always want to go out of my way to break the rules, which kind of ruins the point x

    Posted on March 7, 2015 at 6:24 pm
  6. I’ve given up faddy diets and slow and steady is the way to go. I’m half a stone down already

    Posted on March 7, 2015 at 7:49 am
  7. I really don’t think diets work and it is about making changes that can be lived with long term…..which I’ve yet to quite do!!

    Posted on March 6, 2015 at 6:22 pm
  8. No fads, sensible eating is the way forward, I think. The only thing that is likely to work in the long run.

    Posted on March 6, 2015 at 5:14 pm
  9. They do not work all them quick ones best just to eat health and exercise.

    Posted on March 5, 2015 at 10:20 pm
  10. I am too lazy to diet and would never skip breakfast as I believe it sets a good example to the kids. I have been looking at sugar content on prepackaged foods lately though,

    Posted on March 5, 2015 at 8:50 pm
  11. For me it isnt about diets, it is all about life style. You have to change the way you eat permanently

    Posted on March 5, 2015 at 8:42 pm
  12. Diets just don’t work, but all new quick fixes are thrown down at us year after year (and especially in January!!) Not that I’m one to talk – I try every fad diet there is – been there, bought the XXXL t-shirt 😛 I just don’t bother to “diet” any more, just eat wholesome foods and exercise a little more. x

    Posted on March 5, 2015 at 4:39 pm
  13. I changed the way I eat 2 years ago nearly and lost 9 pounds which I have kept off. The problem is that I’d like to lose another half a stone to a stone, but I’m not sure I want to cut back any further on a permanent basis.

    Posted on March 5, 2015 at 1:10 pm
  14. Oh I am on and off diets on a virtually weekly basis – not healthy but never seem to be able to stick to one for long – been losing and re-gaining the same stone for the past 3 years!

    Posted on March 5, 2015 at 11:22 am
  15. I have tried various diets over the years and none of them really worked for me being honest. Recently my acid reflux has been bad again and I watch what I eat, and I lost 6lb in just over a week by being sensible x

    Posted on March 5, 2015 at 11:10 am
  16. The more I say I’m on a diet, the more I want to eat (why I’ll never be skinny)

    Posted on March 5, 2015 at 11:06 am
  17. I don’t tend to try these diets as I can’t stick to them and, when I have lost weight, I usually end up eating as I was before and put it all back on anyway! You have to be sensible about these things don’t you, the only way to really keep weight off is sensible eating and exercise!

    Posted on March 5, 2015 at 9:16 am
  18. I have to confess to never being on a diet. I know if I tried the rebel in me would eat more or I am sure the other day I was reading it was a an actual trigger in your brain to scarcity.

    I went from a size 16 to back to a my pre pregnancy size 10-12 after giving up gluten and increasing exercise walking with our new dog then. 9 years on I still fit a size 12, I could do with toning up my arms and tummy a little. I make healthy choices e.g I am now cutting back on sugar but I eat plentiful and never go hungry!

    Posted on March 5, 2015 at 9:12 am